Page 4 - Hawksford People Strategy

Employer Brand

We will be recognised as an

Employer of Choice in terms of

being a great place to work,

and in how we demonstrate

our brand values both internally

and within our communities.

What this means for our People

You will be working for a modern, progressive organisation, your voice will be
heard, and you will enjoy a best-in-class employment experience.

Key Priorities Measuring Progress

• Deploy an engagement / culture • The engagement survey will have
survey that tracks how our people metrics and analytics that can
are feeling, what is working, and be tracked on a regular basis to
what could be better; followed by show progress on how our culture
a strong action plan to drive clear is growing and evolving, and how
changes and improvements happy our people are

• Bring the Hawksford Brand Values • Feedback from external partners
and culture statement to life across and suppliers
the business, focusing on how our • Industry awards, nominations and
people can demonstrate them, and recognition / PR gained
be rewarded for living them
• Reduced turnover levels of
• Achieve a greater proportion ‘regretted losses’
of direct recruitment through
candidates applying based on
brand reputation, and our people
making great referrals of external
targets who would fit our culture
• To fully define our ‘EVP’ (Employee
Value Proposition) and work with
Marketing on how we can leverage
and reinforce this through multi-
media communication channels