Page 14 - Passenger Conference Programme
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SPEAKERS
        Steve King
Chief Executive Of cer, Black Swan
Steve King is the CEO and Co-Founder of Black Swan, the fastest growing start up in the UK, which combines cutting edge data science and software development to accurately predict trends in consumer behaviour.
Since reading Cognitive Science the 1990s, Steve
has applied his tech, coding and visualisation skills
to solving his clients’ challenges, helping them work out
what will be important tomorrow by arming them with products that transform the way their brands create value from data.
Black Swan works with some of the world’s leading consumer-faced brands including PepsiCo, Panasonic, NPower and Disney.
Neil Kirkpatrick
Executive Creative Director, Native Designer
From strategy through to detailed design
execution, Neil Kirkpatrick orchestrates and
leads cross functional teams in the creation of
exceptional user experiences in, among others,
the transport, medical and telco spaces. He is
responsible for in uencing strategy, identifying
compelling consumer insights and delivering
transformational ideas. He brings with him an in-depth
understanding of both the business and creative aspects of design.
Over the past two decades, Neil has led world-class programmes covering digital, physical and service touch-points for clients including Thales, Ford, Boots, Mercedes-Benz, Disney, Xbox, Panasonic and SFR.
Raymond Kollau
Founder, AirlineTrends
Raymond Kollau, has extensive experience in analysing industry and consumer trends and translating these trends to relevant innovations in the airline passenger experience.
Before founding AirlineTrends, Raymond worked
as Industry Analyst at PWC, Digital Strategist at
agency.com (TBWA) and Head of Research at
consumer trends agency TrendWatching.
AirlineTrends is an independent industry and consumer trends research agency that monitors the global aviation industry for passenger experience innovations launched by airlines in response to cultural, technological and economic trends. It helps airlines understand and respond to changing customer preferences and unlock greater loyalty and higher yield through clearer, more meaningful differentiation.
Maria Laamanen
In- ight Manager, Norwegian
Maria Laamanen has over ten years of experience in airline catering, having worked in London, Frankfurt, Oslo and now Copenhagen. She joined Norwegian in 2014 and is currently
part of the team responsible for the on-board retail program. Maria was a key member of the project team that launched Norwegians long-haul operation.
David Lavorel
Chief Executive Of cer, SITAONAIR
With more than 20 years of experience in
international IT and telecommunications, David
Lavorel was appointed Chief Executive Of cer
of SITAONAIR on 1 January 2016. As CEO, he has
been instrumental in the company’s pioneering
connected aircraft vision, driving the nose-to-tail
digital transformation of the air transport industry
while enabling airlines to unlock the full potential and
true value of data.Prior to this role, David managed the SITA Group’s long-term strategy, and its execution, and served as a SITAONAIR Board member. He joined the SITA Group in 2000.
James Lee
Director, Paperclip Design
James Lee is a self-confessed aviation geek.
Originally trained in engineering with a Masters
in Aeronautics from MIT, he started his career
with a brief stint in accident investigation before
joining Cathay Paci c as a management
trainee, working across several departments in UK
and Hong Kong.
James established Paperclip Design in 2011 to pursue
his passion in aviation and design, coupled with a peculiar interest in seats. He  nds amusement in spatial optimisation and is most adept in the art of simple, out-of-the-box solutions like the Paperclip Armrest. Beyond that, James also runs a co-working studio shared among 12 humans and four cats in Hong Kong.
Jason Li
Head of Sales, APAC Region, LSG Group
Jason Li joined LSG Group in 2011 as the Head of Sales for the APAC region and is currently based in Hong Kong. Jason has more than 25 years working experience in the  eld of food ingredients and the food processing industry. He has worked globally at multiple locations, including Hong Kong, Shanghai, Singapore and Paris.
Vivian Lo
General Manager Customer Experience & Design, Cathay Paci c
Vivian Lo has a diverse aviation management
background with key managerial positions
at Cathay Paci c’s HQ in Customer, Airports,
Cargo, Revenue Management, Marketing,
International Affairs, Airline Planning, plus
regional/country management roles in Taiwan,
Korea, China Philippines, Malaysia and Vietnam.
Vivian is currently in charge of Customer Experience & Design, a new department recently set up in Cathay Paci c to oversee the end-to-end customer journey on ground, in the air, and through digital channels. Vivian lives and breathes the raison d’être for the airline – to enable a Life Well Travelled for their customers – by leading an insights-driven and customer- centric design process to optimise the Cathay Paci c and Cathay Dragon travel experience.
Vivian is an avid advocator of “design thinking” and undertakes to apply a human-centred approach to innovations in service and products, and dedicates her time in teaching and promoting this discipline.
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