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MARKET INTELLIGENCE

More than ever, the public has access to information that was exclusively held by agents in the recent
past. Real estate professionals need to add value in new and creative ways or they will be redundant.
We believe that our strength lies in our ability to share industry-specific insights - knowledge that can
only be gained through years of experience and access to paid-for information.
Our agents have reporting tools that give them powerful insights that allow them to guide their clients
(sellers and buyers alike) professionally and objectively. They receive systems training and understand
how to use these insights to best serve their clients. The Lightstone Residential and Commercial
Property Toolkits provide a series of comprehensive online reports that outline sales activity at town-,
suburb- and property-level.

For example:

Property Report: used by agents to determine the value of a property

Suburb Report: equips potential buyers with insight into an area

Property Risk Report: unpacks the various risks a property is exposed to

The TPN Rental Yield Report: examines the performance of the rental market

LEARNING AND DEVELOPMENT

“Self-development is an intricate part of growing within yourself and within the business
at Just Property. It is here at our fingertips” - Gayle G, employee.

e-Learning is central to all we do; webinars, online courses and bite-sized learning are made available
to franchisees and agents every day via a platform that we call The Switch:

125+ Courses 570+ Videos 280+ Documents

We also host national roadshows throughout the year for both franchisees and agents. These events
provide the platform for collaboration and help us move towards a shared vision.

“I am very impressed with how user friendly the platform is, mainly because of it's
minimalistic design and simple format. I have to say I am excited to try out the iOS
app to take my e-learning everywhere I go, this sounds like a recipe for success.”
- Tristan Schmidt (Intern Agent)

New franchisees and new marketing staff are invited to on-site, face-to-face training at Head Office.
This helps build strong partnerships and facilitates alignment of business and brand.
Franchisees benefit from hands-on, Head Office mentoring; this includes a formal onboarding
programme, business coaching and performance management.

FRANCHISING PROFILE 14