Page 25 - Business Mastery for Exponetial Profit make more work less ver1 220721A5
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a clue what it was. So, in this example, I want to share with you an
             example of how small  input  may generate a  disproportionate
             higher output. This is an example of the difference in the cost of
             acquiring a client which may cause such a huge difference in the
             result.

             Action is the input that generates your output (results)
             Asymmetry:
             Small input = disproportionately bigger output
             This is how you get exponential RESULT
             The testing of adverts that reduces cost from £10 to £2 per lead


                    WHAT IS YOUR COST OF AQUIRING A CLIENT? £100





                            GENERATE 100 LEADS £10/Lead = £1000


                                   30 APPIONTMENTS


                                     10 CLIENTS @ £2000
                                    PER MONTH = £20,000






















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