Page 4 - Creating a pricing strategy for your start-up business_Neat

You ideally want to be able to answer, "What's your point of

difference?" In other words, in a crowded marketplace, how are

you going to stand out?

Depending on your industry, it may be obvious who your

competitors are. Or it may not be so obvious, particularly if you're

in a service industry. There are always likely to be a few large,

stand-out players and then a whole host of smaller operators. A

great way to determine who your competitors are is to search

using keywords relevant to your industry. In other words, what