Page 56 - The Five Forces of Everything

IMPLICATIONS

Halcyon Days

In times of uncertainty, people
gravitate towards simpler pleasures
– like those that evoke memories of
childhood.

Suggestions include sugar-laden
flavors like cereal milk, birthday
cake, cookie dough, pumpkin rice,
maple, eggnog and caramel apple
– all with a visual appeal that is
perfect for social media.
Make Rituals Little Gestures

Left: Mystical characters such as unicorns offer respite
to the daily grind. Develop more immersive products Generation Z want to make a
with complex construction that positive difference in these times
demand to be savored. Texture of uncertainty. So, how can your
can be highly effective here! brand offer shortcuts to altruism?

Keep It Simple

In a noisy world, less is
Calm Down more. Clear and clutter
packaging
that
free
Explore ingredients associated makes consumer choices
with calm. From chamomile, easier is being adopted
lime flower and valerian. by many manufacturers.
Aroma is said to be the most Kettle Chips do this
powerful way to fire an particularly well.
emotional response.

Left: PYPR is a beverage made with natural
phytonutrients such as Lemon Balm to create
‘mood enhancement’.
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FORCE #4 OBSERVATIONS | IMPLICATIONS | ILLUSTRATIONS