Page 58 - The Five Forces of Everything
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ILLUSTRATIONS
COCA-COLA ORANGE VANILLA
“HAPPINESS IN A CAN?”
Believe it or not, Coca-Cola Orange Vanilla was the first new
flavor innovation for the brand in nearly 10 years. Based
upon a Canadian recipe, this product could be regarded as
a direct response to uncertain times.
“We wanted to bring back positive memories of carefree
summer days,” Kate Carpenter, Brand Director at Coca-Cola
explains. “That’s why we leaned into the orange vanilla flavor
combination – which is reminiscent of the creamy orange popsicles we
grew up loving, but in a classically Coke way.”
Coke may have learned from Austrian, Finnish and Dutch scientists who
previously studied people’s emotional responses to eating different kinds
of yoghurt.
They found that while fruit yoghurt made no difference to people’s
happiness, there was ‘a highly marked hedonic response to vanilla’.
Eating vanilla yoghurt made people happy. Period.
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FORCE #4 OBSERVATIONS | IMPLICATIONS | ILLUSTRATIONS
