Page 3 - Sensory Power - Chinese
P. 3
As children, we playfully explore Think of this synchronisation as the
the world, discovering new sounds, seamless flow between a
colours, textures, aromas and beautifully crafted positioning
tastes. statement and the physical
experience of using a brand.
We learn quickly that our Every sensory touchpoint finely
environment is complex, exciting tuned to reinforce the brand
and experiential. promise.
With every new experience, our The whole is greater than the sum
brains tap into stored associations of its parts.
that help us make sense of the here
and now. This all happens without In this guide you’ll discover many
conscious awareness. ways in which Sensory Branding
can help you create more
This ‘Type 1’ mental processing distinctive, more engaging brand
(commonly referred to as System 1 experiences.
thinking) is the basis for Sensory
Branding. The smallest sensory change can
have the greatest impact.
SENSORY BRANDING ADVOCATES
MORE COHERENT, MORE So, what small change could
IMPACTING BRAND EXPERIENCES. strengthen your brand’s conviction?
ACHIEVED BY SYNCHRONISING
TANGIBLE (SENSORY) ASSETS
WITH DESIRED (CONCEPTUAL)
POSITIONING.
