Page 8 - Sensory Power - Chinese

NOW IS THE TIME FOR BRAND OWNERS TO

UNLOCK THE POWER OF THEIR SENSORY

ASSETS - THE PACK AND THE PRODUCT.

DELIVERING EXPERIENCES WITH GREATER

CONVICTION.

Applying a sensory lens to innovation TRESemme’s unique
and renovation projects forces an positioning, focusing on
exploration of a brand’s sensory profile salon quality, is amplified
- searching for ways to make it more by the sensory
effective at communicating the brand characteristics of the
large bottle format - the
promise. clean, minimalist design
cueing a salon
When there is perfect flow between experience.
what is thought and what is felt by the
consumer, we’re able to deliver The liquid’s scent and
intended messages more efficiently - viscosity perpetuates this.
because communication is not even
known to have taken place. Positive associations of
‘professional’, ‘expert’
and ‘quality’ are all
Purchasing becomes more effortless - implied without words.
increasingly important for time poor Brand, pack and product
shoppers. are in flow.

A great example of
Sensory Branding, but still
an exception to the rule!

KETTLE CHIPS DELIVER SUPERIOR SENSORY
EXPERIENCES. THICKER, ‘LOUDER’
PACKAGING DRIVES PERCEPTION OF
LOUDER, ‘MORE ASSERTIVE’ CRISPS.