Page 7 - Sensory Power - Chinese

THE WAY WE LIVE OUR LIVES IS

CHANGING AT LIGHTNING PACE.

AND IT’S ONLY GOING TO SPEED UP.

From the way we consume media
to the products that we buy. BRAND PROMISES MUST
The speed of change we’re
witnessing practically invalidates a BE ‘FELT’ AS WELL AS
five year business plan. THOUGHT. SOMETHING

Technology is the source of change, THAT SENSORY BRANDING
but it’s the way consumers are CAN ACTIVATE.
using technology that’s creating
the disruption.

It has empowered us.
The balance of power between
brands and consumers has moved
very much in favour of the latter.

It has overwhelmed us.
There is simply no way any of us
can assimilate all the information
and choices that we face on a daily
basis.

If people are making faster,
more intuitive, emotion based
decisions, brands must surely
change the way they communicate.
Relying less on direct
communication and more on
non-conscious ‘below the radar’
communication - so that it’s felt,
as well as thought.