Page 4 - Sensory Power - Chinese

WE HELP BRANDS CAPITALISE ON

THE MEANING THAT CONSUMERS

DERIVE FROM SENSORY

CHARACTERISTICS.

WE DO THIS BY FUSING SENSORY
SCIENCE WITH CONSUMER DATA.

At the heart of Sensory Branding
is the realisation that every brand
has a sensory profile and a
conceptual profile.

Although we might think of
branding as being conceptual in
nature, it is now recognised that
the sensory profile of a brand (its
shape, colour, texture, aroma etc.)
has a hidden influence on our total
experience.

Sensory Branding seeks to make
sure both profiles are seamlessly
aligned.