Page 38 - THE CARIBBEAN ADVANCED PROFICIENCY EXAMINATIONS

UNIT 2
MODULE 3: MANAGING AND GROWING THE VENTURE (cont’d)

(g) Strategies for E-Commerce Success:

(i) data mining;

(ii) develop an online marketing plan;

(iii) develop a community;

(iv) attract by giving freebies;

(v) creative use of email;

(vi) credibility;

(vii) strategic alliances; and,

(viii) promote site on and off line.

Suggested Teaching and Learning Activities

To facilitate students’ attainment of the objectives in this Module, teachers are encouraged to engage
students in the following teaching and learning activities.

1. Students develop a comparative matrix of different venture models.

2. Students debate a topical issue relating to the impact of E-Commerce on new venture
creation.

RESOURCES

Texts:

Allen, K. R. Launching New Ventures: An Entrepreneurial Approach, 6 Edition.
th
Mason, Ohio: South-Western Cengage Learning, 2011.

th
Barringer, B.R., and D. Entrepreneurship: Successfully Launching New Ventures, 4 Edition.
Ireland New Jersey: Pearson Education, 2011.

CXC A31/U2/13 33 www.cxc.org