Page 30 - MEP Workbook
P. 30
28 ARTiculate:
Flip It & BangTM:
Be Purposeful. Be Clear. Be Succinct.
Start with the information that
your audience needs to hear to keep listening to you. This gives the audience a lens through which to understand your information.
There tends to be a misunderstanding of story in a business setting. We often want to follow the Hollywood style of storytelling and save the reveal of important information for the end. We even feel cheated if we get the spoiler.
In business, and especially in remote/virtual communication, the spoiler is your lead. Don't bury the lead! Flip the most significant information to the top.
Time is usually short and we want to keep our listeners with us, therefore it is helpful to let folks know the outcome or main "bang" right away and then explain how you got there.
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The bang is not always the same, even if you are sharing the same information. The bang depends on what your audience needs.
