Page 31 - MEP Workbook
P. 31
The Bang could be:
The why
The end in mind
Findings
A question you want answered The win/win
They walk away with...
One thing that sums it up
The carrot
The most important thing
An attention grabber
The headline
To help find the bang it may be useful to ask these questions:
Who does it benefit? What do you need? What about it?
Why does it matter? How you need it?
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