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                               the skin so that the use of cosmetics is maximized. An example is the

                               Nano Gold product produced by KECE Unesa.
                                      The  image  below  is  an  example  of  a  product  that  utilizes

                               nanotechnology in the cosmetic field. The manufacture of cosmetics
                               with nanoparticles or commonly called nanocosmetics can maximize

                               the  performance  of  the  active  substances  contained  in  these
                               cosmetics. With a very small size, the active substance is easier to

                               enter into the lowest layers of the skin so that the use of cosmetics is

                               maximized. An example is the Nano Gold product produced by KECE
                               Unesa.





















                                                  Figure 4. Nano Gold Products
                                                   Source: Compiler Document

                                      The  Nano  Gold  product  contains  a  certain  number  of  gold

                               atoms that have a diameter of 1-100 nanometers (10 meters). With
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                               this very small size, gold atoms can easily enter the pores of the skin.

                               Gold itself is proven to improve blood circulation, the possibility for
                               the  use  of  the  skin  to  be  greater.  Because  by  improving  blood

                               circulation, the supply of oxygen to skin cells becomes good and helps
                               the growth of new skin cells. Nanogold functions as an antioxidant

                               that  reduces  free  radicals  3-5  times  stronger  than  Vitamin  C  and
                               Vitamin E and can increase the proliferation of fibroblast cells or skin

                               cells and can also increase collagen density.
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