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Case 15: Adding “Social” to “Networking” 15 437

address or leave a message anytime. If you would like Dear Mr. O’Shea:
to contact me by e-mail, my e-mail address is kbradley
@montanastate.edu. Thanks very much for showing me around your plant. I hope
I was able to convince you that I’m the best person for the
Yours truly, job.
Ken Bradley Sincerely yours,
5. How effective is the following letter of appreciation? Robert Harad
How could it be improved? Present your findings in a
brief memo to your instructor. 6. In a newspaper or journal or on the Internet, find a job
ad for a position in your field for which you might be
914 Imperial Boulevard qualified. Write a résumé and a job-application letter in
Durham, NC 27708
response to the ad; include the job ad or a photocopy.
November 13, 2012 You will be evaluated not only on the content and ap-
Mr. Ronald O’Shea pearance of the materials, but also on how well you
Division Engineering have targeted them to the job ad.
Safeway Electronics, Inc.
Holland, MI 49423

Case 15: Adding “social” to “networking”

background the ways LinkedIn can help professionals (see Docu-
In your senior seminar course in your major, one of the ment 15.2).
guest speakers is Bob Viara, director of the Career Center. Later that afternoon, you receive a response from Bob
In his presentation, Bob discusses the services offered by Viara. “You’re absolutely right,” he says. “We need to beef
the Career Center, focusing on techniques students can up that section of the site. Any interest in working on it?
use to increase their chances of getting the right job when I’d be happy to work with you in setting up an internship
they graduate. At the end of the presentation, he asks so you can get credit for it.”
students to get in touch with him if they have any sugges-
tions about ways to improve the services that the Career your assignment
Center offers. 1. Using a search engine, study social-networking sites
Because you aren’t familiar with the Career Center, you that job seekers use. Write an e-mail to Bob Viara
decide to visit its Web site. In addition to offering informa- describing the topics you think students might want
tion for potential employers about how to list jobs and to see covered in a discussion of how to use social-
interview students and for students about how to write networking sites. As you think about information to
résumés and application letters, the site offers a brief dis- include in your e-mail, consider the journalistic ques-
cussion about networking (see Document 15.1). tions: who, what, when, where, why, and how.
You write Bob Viara an e-mail that says, in part, that 2. Write a 1,000-word discussion for students about
although you appreciate the advice about networking, how to use social-networking sites as part of the job
you think there is more to be said about using social- search. Because Bob Viara might want to incorporate
networking sites such as LinkedIn in the job search. You this discussion into the Career Center Web site, you
include a link to a page on LinkedIn that lists some of can include appropriate links to sites.

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