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describing What You Plan to do
Once you have shown that you understand what needs to be done and why,
describe what you plan to do. Convince your readers that you can respond ef-
fectively to the situation you have just described. Discuss procedures and
equipment you would use. If appropriate, justify your choices. For example, if
you say you want to do ultrasonic testing on a structure, explain why, unless
the reason is obvious.
Present a complete picture of what you would do from the first day of the
project to the last. You need more than enthusiasm and good faith; you need
a detailed plan showing that you have already started to do the work. Al-
though no proposal can anticipate every question about what you plan to do,
the more planning you have done before you submit the proposal, the greater
the chances you will be able to do the work successfully if it is approved.

demonstrating Your Professionalism

Once you have shown that you understand readers’ needs and can offer a well-
conceived plan, demonstrate that you are the kind of person (or that yours is
the kind of organization) that is committed to delivering what you promise.
Convince readers that you have the pride, ingenuity, and perseverance to solve
the problems that are likely to occur. In short, show that you are a professional.

Guidelines

demonstrating Your Professionalism in a Proposal
In your proposal, demonstrate your ability to carry out the project by providing four
kinds of information:
 credentials and work history. Show that you know how to do this project be-
cause you have done similar ones. Who are the people in your organization with
the qualifications to carry out the project? What equipment and facilities do you
have that will enable you to do the work? What management structure will you
use to coordinate the activities and keep the project running smoothly?
 Work schedule. Sometimes called a task schedule, a work schedule is a graph
or chart that shows when the various phases of the project will be carried out.
The work schedule reveals more about your attitudes toward your work than
about what you will be doing on any given day. A detailed work schedule shows
that you have tried to foresee problems that might threaten the project.
 Quality-control measures. Describe how you would evaluate the effectiveness
and efficiency of your work. Quality-control procedures might consist of techni-
cal evaluations carried out periodically by the project staff, on-site evaluations
by recognized authorities or by the prospective customer, or progress reports.
 budget. Most proposals conclude with a detailed budget, a statement of how
much the project will cost. Including a budget is another way of showing that
you have done your homework on a project.

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