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464 Writing Proposals

pany has decided to purchase 10 multimedia com- • the advisability of starting a campus branch of a
puters. Which brand and model should we buy, and professional organization in your field
from whom should we buy them? • the need to improve parking facilities on campus
• Our company does not currently perform Function • the need to create or improve organizations for mi-
X. Is it feasible to perform Function X? For instance, norities or women on campus
we do not currently offer day care for our employ-
ees. Should we? What are the advantages and dis- These topics can be approached from different per-
advantages of doing so? What forms can day care spectives. For instance, the first one — on providing
take? How is it paid for? file-sharing access to students — could be approached
in at least three ways:
Following are some additional ideas for topics:
• Our college currently purchases journals but does
• the need to provide legal file-sharing access to not provide legal file-sharing access for students.
students Should we consider reducing the library’s journal
• the value of using social media to form ties with a budget to subsidize legal file-sharing access?
technical-communication class on another campus • Our college has decided to provide legal file-sharing
• the need for expanded opportunities for internships access for students. How should it do so? What
in your major vendors provide such services? What are the
• the need to create an advisory board of industry strengths and weaknesses of each vendor?
professionals to provide expertise about your major • Our college does not offer legal file-sharing ac-
• the need to raise money to keep the college’s com- cess for students. Should we make it a goal to do
puter labs up-to-date so? What are the advantages of doing so? The
disadvantages?
• the need to evaluate your major to ensure that it is
responsive to students’ needs

Case 16: Revising a Brief Proposal

background funding from the granting agency? And one more thing: I’d
StudentsFirst! Educational Software provides educational like you to annotate it — you know, put little descriptions in
software to help children with learning challenges improve the margin next to each paragraph — explaining what the
their reading, study skills, and writing so that they can suc- writer is doing in that paragraph.”
ceed academically. The company’s various software prod- “Can you give me an idea of what you want the annota-
ucts are also used by students whose first language is not tions to look like?”
English. “What I have in mind is just a couple of sentences. The
The company’s software is purchased by school districts first sentence explains what the writer should do. The sec-
and installed on school computers. Because most school ond sentence explains why. Something like these,” he says
districts are facing tough economic times, the company has (see Document 16.2).
created a guide to help them write proposals to private foun-
dations that award grants to assist schools. You work in the Your assignment
Marketing Department at StudentsFirst! and report to Alex 1. Write a brief memo to Alex Haynes responding to his
Haynes, who has called you into his office. request that you evaluate the sample letter and recom-
“We haven’t updated our proposal guide in a few years, mend changes.
and I’d like you to help me,” he says to you. 2. Using your word processor’s Track Changes feature (see
“What do you need?” you ask. Chapter 4) so that Alex can see your suggestions easily,
“Take a look at the sample proposal letter from the revise Document 16.1 according to your recommenda-
guide,” he says (see Document 16.1). “Let me know if you tions in Assignment 1. (Invent any reasonable details.)
think the letter is a good example. Is it well written? Does Using the Comment feature (see Chapter 4), supply the
it make a really good case for the school district to obtain marginal annotations that Alex requested.

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