Page 10 - Multi-Sensory Experience
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This process of multisensory engagement is highly effective in the event environment and a rapidly growing
necessity to make an impression. An overwhelming amount of research has been performed to prove the
effectiveness of involving multiple senses in overall retention and marketing strategies. There is no question
that this approach works. So what is the best synthesis? Lee and Bowers conducted a study with university
students to determine the best combinations of multimedia for learning. Overall comprehension was 91%
higher with a combination of Audio and Visual stimulation!
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In order for an experience to have a lasting and meaningful impression, attendees must be stimulated on
multiple levels. A multisensory event is the ideal way to increase engagement and deliver experiences that stick
with your audience. Don’t let your next event fall short. Reach out to an expert event technology provider such
®
as SmartSource Computer & Audio Visual Rentals for advice on how to take the first step in stimulating three
or more of the senses.
