Page 7 - Multi-Sensory Experience

STEP 2. SOUND

Command their attention with state-of-the-art audio.

There’s no doubt about it: sound has the power to stop people in their tracks and make them pay attention.
Whether it is used to create drama, set a tone, or gain audience focus, it is a tool that event planners should
not ignore. Scientific evidence shows that sounds can also elicit memories and influence emotion. Sounds can
influence behavior as well. Music is used at events to help introduce people, products, and ideas, and to create
a connection with attendees. Faster tempos have been shown to evoke more positive feelings, while more
abbreviated percussive sounds and a more repetitive rhythm generate more energy.
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Studies show that different generations respond to the way they hear messaging in different ways. For instance,
most Baby Boomers are perfectly happy to passively sit and listen to a speaker on a stage using a slide deck.
But Millennials will be more likely to want to participate in an interactive group session involving one or more
forms of technology. Understanding your audience will be key in deploying the right combination of audio
technology and setting to ensure optimum engagement.
• Sound Shower directional speakers can help ensure that audience members hear your message in a noisy
trade show or convention environment
Stimulating Visual Content in Hi-Def • iPads can be used to control music selection, volume, etc.

For maximum sight stimulation, you can’t go wrong with presenting dynamic content that evokes emotion. This • Wireless microphone systems allow presenters to move around the stage or room for optimum audience
high-definition content can be best shown on custom video walls and displays. The large, vibrant images on engagement
video walls get noticed from long distances and immediately grab the attention of anyone within their line of • Arrays, ground supported speakers, stage monitors, and subwoofers provide high-quality sound
sight. Virtual reality experiences are yet another way to provide attendees with an experience that engages throughout your venue
multiple senses. • Digital mixing consoles and analog mixing boards can be used for high-energy productions
• LED video walls can display full-motion video, animation, still photos, and graphics at resolutions up to • Digital recording devices, audio distribution, and broadcasting equipment enable distribution or
1080p and 4K live-streaming
• With LCD screens or LED tiles as building blocks, you can design anything from simple 2×2 grids, to large • An audio technician can ease the burden by managing and monitoring your music and other audio
stage backdrops, to motion tunnels and a wide variety of other shapes components

• Virtual reality (VR) grants visitors the starring role in your brand’s story as they interact with your products
and services in a uniquely immersive way STEP 3. TOUCH

Facilitate hands-on interaction with your brand.

Music is used at events to help According to medical research, touch is our richest means of emotional
introduce people, products, and expression, as it has the ability to immediately change the way people think and
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ideas, and to create a behave.
connection with attendees.
Faster tempos have been shown Touch is an important element of sensory marketing that provides an
to evoke more positive feelings, up-close-and-personal level of interaction with a brand. At a corporate event, the
while more abbreviated goal is to engage the attendee’s complete tactile sense not only by incorporating
percussive sounds and a more different textiles and surfaces, but by providing opportunities for hands-on
repetitive rhythm generate more learning.
energy. Product Displays. When and where appropriate, these are a great way to get

people to physically interact with your products. Physically holding products can

3 http://www.aradhnakrishna.com/uploads/4/7/8/8/4788965/the_power_of_sensory_marketing_in_advertising.pdf
4 https://www.bostonglobe.com/ideas/2015/10/31/embracing-power-human-touch/G6vc7W0eVdHc8ybiY7nBwO/story.html