Page 3 - Multi-Sensory Experience

INTRODUCTION

Traditionally, your typical business event consisted of speakers delivering their
message on a stage using a slide deck while attendees passively sat and
listened. While this is still considered an important element of today’s events,
we’re seeing a much greater influx of tactics that aim to engage attendees on
a more personal level, which includes simultaneously stimulating multiple
senses.

The senses of sight, sound, touch, taste, and smell are not isolated from one
another, so why treat them as though they are? Science has proven that there
is a sharp increase in the memorability of events where multiple senses are
engaged. That’s because as the different senses are stimulated, more of our
brain is activated. Evidence shows that:
• Visuals evoke strong emotions
• Sound commands attention
• Touch can change the way people think and behave

• Smell and taste trigger the parts of the brain that control emotions,
behavior, and long-term memory

Some event planners are reluctant, as they’ve been led to believe that
achieving the desired results may be too expensive, time consuming, or
difficult. But it doesn’t have to be. This guide takes a step-by-step approach to
deploying state-of-the-art audio/visual technology that will engage multiple
senses and increase the memorability of your next event – without defying
budget, time, or staffing constraints.