Page 6 - Multi-Sensory Experience

STEP 2. SOUND

Command their attention with state-of-the-art audio.

There’s no doubt about it: sound has the power to stop people in their tracks and make them pay attention.
Whether it is used to create drama, set a tone, or gain audience focus, it is a tool that event planners should
not ignore. Scientific evidence shows that sounds can also elicit memories and influence emotion. Sounds can
influence behavior as well. Music is used at events to help introduce people, products, and ideas, and to create
a connection with attendees. Faster tempos have been shown to evoke more positive feelings, while more
abbreviated percussive sounds and a more repetitive rhythm generate more energy.
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Studies show that different generations respond to the way they hear messaging in different ways. For instance,
most Baby Boomers are perfectly happy to passively sit and listen to a speaker on a stage using a slide deck.
But Millennials will be more likely to want to participate in an interactive group session involving one or more
forms of technology. Understanding your audience will be key in deploying the right combination of audio
technology and setting to ensure optimum engagement.
• Sound Shower directional speakers can help ensure that audience members hear your message in a noisy
trade show or convention environment
Stimulating Visual Content in Hi-Def • iPads can be used to control music selection, volume, etc.

For maximum sight stimulation, you can’t go wrong with presenting dynamic content that evokes emotion. This • Wireless microphone systems allow presenters to move around the stage or room for optimum audience
high-definition content can be best shown on custom video walls and displays. The large, vibrant images on engagement
video walls get noticed from long distances and immediately grab the attention of anyone within their line of • Arrays, ground supported speakers, stage monitors, and subwoofers provide high-quality sound
sight. Virtual reality experiences are yet another way to provide attendees with an experience that engages throughout your venue
multiple senses. • Digital mixing consoles and analog mixing boards can be used for high-energy productions
• LED video walls can display full-motion video, animation, still photos, and graphics at resolutions up to • Digital recording devices, audio distribution, and broadcasting equipment enable distribution or
1080p and 4K live-streaming
• With LCD screens or LED tiles as building blocks, you can design anything from simple 2×2 grids, to large • An audio technician can ease the burden by managing and monitoring your music and other audio
stage backdrops, to motion tunnels and a wide variety of other shapes components

• Virtual reality (VR) grants visitors the starring role in your brand’s story as they interact with your products
and services in a uniquely immersive way

Projection A recent survey by London &
Partners and CWT Meetings &
Depending on your event type and budget, event projection can produce varying
levels of visual stimulation. A simple stationary projector setup casting images onto Events found that 78% of event
a screen is an effective tactic that even a modest budget can accommodate. professionals believe that
However, imagine your attendees opening the doors of your venue and stepping into events appealing to multiple
anything from an exciting cityscape to a peaceful and serene forest…complete with senses deliver a more
all of the sights, sounds, and even smells that unique destination has to offer. This memorable and creative
can be a reality with projection mapping, which uses advanced technology to experience for delegates and
manipulate lighting onto varying surface types, turning common objects into audiences. However, only 27%
interactive, 3D displays. This type of A/V setup can be expensive, but has the ability of those surveyed believed that
to transform an ordinary convention center into a multi-sensory experience that the five senses are being
makes a lasting impression on even the most reluctant attendee effectively stimulated at events.