Page 9 - Multi-Sensory Experience

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create a sense of ownership, triggering "must-have" purchase decisions.
Interactive Displays. This is an excellent tactic for facilitating hands-on learning. Not only will your presentation
be enhanced with the ability to physically move from one idea to the next, but your attendees will have the
ability to take part in the action as well. Interactive displays come in all shapes and sizes, including a giant
iPhone that is ideal for getting attendees to share their event experience on social media.

Augmented Reality. One of the latest event trends incorporates touch through an augmented reality
experience. For example, touchable water surfaces can take on the form of water sculptures or mist to create
an experience that attendees will never forget!

Touch Tables. Giving attendees the ability to gather around a smart table and participate in hands-on
collaboration in this casual, state-of-the-art way will captivate their attention and make their experience a far
more memorable one.

STEP 4. SMELL & TASTE

Appeal to them on an emotional level.

There’s a reason why the consumer scent industry is a billion-dollar business.
Research has found that 75% of all emotions generated every day are due to smell,
and because of this, we are 100 times more likely to remember something we smell
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over something we see, hear, or touch. Event marketers are now harnessing the
power of smell through “scent marketing” that targets our sense of smell and the
way we attach emotions to memories. According to one report, scent is the only one
of our five senses that goes directly into the limbic system of our brain, which plays
a major role in controlling mood, memory, behavior, and emotion. 7

A multisensory event is the ideal
Taste is often thought of as the most personal of the senses, since people have
such varying preferences when it comes to food. But everyone loves tasting way to increase engagement
delicious food and drink, which is why catering can be such a critical part of and deliver experiences that
creating a memorable event. stick with your audience.

When a full menu of catered food and drink is not an option, event planners are
smart to choose a tactic that can perform double duty by simultaneously appealing
to attendees’ senses of smell and taste. One clever and inviting way to do this is by
having a coffee “shop” set up at your event. Imagine guests being lured in by the
enticing aroma of freshly brewed coffee. A friendly barrister welcomes them and
prepares a cup to their liking. The guest then takes the branded cup and enjoys it
while relaxing at the counter or on a comfy chair or couch. Congratulations, you’ve
successfully stimulated that attendee’s senses of smell and taste, exposing them
to your brand on a whole new level.

BRINGING IT ALL TOGETHER

We’ve taken you through a step-by-step approach to engaging each of the senses.
You’ve likely noticed that by implementing tactics outlined in each step, the meeting
planner actually has the potential to stimulate more than just the one sense it set
out to.

5 https://www.thoughtco.com/sensory-marketing-4153908
6 https://us.moodmedia.com/scent/scent-research/
7 https://www.plasticitybraincenters.com/media/how-your-sense-of-smell-works/