Page 14 - January 23 2023
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The truth is, when marketing automation is
done well with the right tool, it feels seamless
and intuitive. And so for that reason, we often
don’t notice when it’s done well - because it
feels natural, or personal.
This creates a disproportionate perception
that marketing automation has to be cold, or
has to feel robotic - but that’s only the reality
if it’s done poorly.
Marketing automation
By Darin Adams is only for big businesses
Sales and Marketing Automation is quickly This is another falsehood that can artificially
becoming a household term for many small limit what we think we can do.
businesses.
Too many small business owners treat
But along with the rise in it’s popularity, we’re automation as something they’ll add once
also seeing a rise in misunderstanding how it they get to a certain point of growth. Or reach
works. revenue goals.
Here are three marketing automation myths We tell ourselves we don’t need it yet, and we
we’re going to dispel: put it off, because we’re small, or because we
1. It’s cold and robotic manage lead follow up and email campaigns
2. It’s only for big businesses manually still
3. It only helps with marketing activities
Marketing Automation But the truth is that automation isn’t
necessarily the reward for reaching a
is cold and robotic certain level, oftentimes it is the thing
If you’ve heard any of these before, or even if that gets you there.
you haven’t, take a few minutes to join us as Adopting automation when you’re first
we bust these myths and share some starting out is wise for two main reasons.
healthier perspectives for thinking about the
expanded role of sales and marketing First, because it’s easy to adopt systems
automation in your business. that grow with your business when you are
small. It’s much harder to try and retrofit
Many people feel like marketing automation automation into a manual process when
is going to lack personalization and be cold it’s large, or unwieldy.
and robotic, because they have been on the And the second reason it’s wise is
receiving end of automation that felt that because automation allows you to be
way. more strategic in what you focus on.
And sometimes it is cold and robotic - but When a business is small, the owner and
only if it’s done poorly. employees tend to do everything. We all wear
multiple hats, because that’s just what it
Remember, automation isn’t arbitrary. It takes.
takes an architect - so you can feel confident
that you have agency in this equation. But not everything that needs to be done,
needs to be done by you.
Page 14 I iNETrepreneur Magazine
