Page 15 - January 23 2023
P. 15

And so automation’s job is to take the things     But it can also help turn leads into prospects.
             off your plate that don’t need to be done by a
             human,  which  should  free  up  your  time  to   It  can  help  deliver  your  customer  experience.
             focus more on the highest return activities -     Support    your   partner   program.   Collect
             the  things  that  you  are  uniquely  qualified  to  receivables. Onboard new employees.
             do,  that  you  enjoy,  or  that  are  genuinely  the
             best use of your time and talents.                Or any other number of business activities.

              Marketing Automation                             If you want to start with marketing activities
                     only helps with                           that’s  fine  -  but  don’t  fall  into  the  trap  of
                 marketing activities                          limiting the scope of where automation can be

                                                               useful, because automation is a versatile tool

             The phrase “marketing automation” itself has      that  can  help  your  business  grow  in  any
             some inherent flaws.                              number of ways.

             The  flaw  isn’t  that  it’s  wrong,  because  it  If  you  limit  yourself  to  thinking  about  it  as  a
             absolutely  can  help  with  the  marketing  and  “marketing  only”  tool,  then  you’re  going  to
             lead generation activities in your business.      artificially limit the ROI it makes possible.
                                                                          Wrapping Up
             The flaw is that it’s just...incomplete.
                                                               Automation  is  a  powerful  tool  -  but  popular
             Yes, it can help capture and nurture leads.       misconceptions  like  these  can  pop  up  as
                                                               artificial  obstacles  that  slow  us  down,  or
                                                               derail  the  progress  that  we  might  otherwise
                                                               make.
                                                               For  more  automation  case  studies  and
                                                               examples,  check  out  the  resources  on  the
                                                               Keap.com



































             Darin Adams, Keap
             http://www.keap.com                                         iNETrepreneur Magazine | Page 15
             Email: darin.adams@keap.com
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