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DAFTAR ISI

DAFTAR ISI................................................................................................................. ii

DAFTAR GAMBAR....................................................................................................iv
DAFTAR TABEL..........................................................................................................v

BAB I PENDAHULUAN............................................................................................１

1.1 Latar Belakang.......................................................................................................１

1.2 Rumusan Masalah..................................................................................................６

1.3 Tujuan Penelitian................................................................................................... ７

1.4 Manfaat Penelitian................................................................................................. ７

BAB II TINJAUAN PUSTAKA................................................................................. ８

2.1 Tinjauan Penelitian Terdahulu...............................................................................８

2.2 Teori Tentang Social Media Marketing.............................................................１２

2.2.1 Pengertian Media Sosial................................................................................. １２

2.2.2 Pengertian Social Media Marketing............................................................... １５

2.2.3 Indikator Sosial Media Marketing.................................................................. １７
2.2.4 Strategi Pemasaran Media Sosial....................................................................２０

2.2.5 Pemasaran Media Sosial Melalui Instagram.................................................. ２２

2.3 Teori Tentang Keputusan Pembelian.................................................................２４

2.3.1 Pengertian Keputusan Pembelian................................................................... ２４

2.3.2 Indikator Keputusan Pembelian......................................................................２５

2.3.3 Jenis - Jenis Keputusan Pembelian................................................................. ２７

2.3.4 Faktor - Faktor yang Memengaruhi Keputusan Pembelian............................２９
2.4 Dasar Teori Tentang Pengaruh Media Sosial Marketing Terhadap Keputusan

Pembelian.................................................................................................................３４
2.5 Kerangka Konseptual.........................................................................................３５

2.6 Hipotesis Penelitian........................................................................................... ３６

BAB III METODE PENELITIAN.......................................................................... ３７

3.1 Rancangan Penelitian.........................................................................................３７

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