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3.2 Jenis dan Sumber Data Penelitian......................................................................３７
3.2.1 Jenis penelitian................................................................................................３７
3.2.2 Sumber Data Penelitian.................................................................................. ３８
3.3 Objek Penelitian.................................................................................................３８
3.4 Populasi dan Sampel..........................................................................................３８
3.4.1 Populasi...........................................................................................................３８
3.4.2 Sampel............................................................................................................ ３８
3.5 Definisi Operasional Variabel penelitian...........................................................３９
3.5.1 Social Media Marketing..................................................................................３９
3.5.2 Keputusan pembelian......................................................................................４０
3.6 Metode Pengumpulan Data................................................................................４１
3.7 Skala Pengukuran Variabel................................................................................４１
3.8 Uji Instrumen..................................................................................................... ４１
3.8.1 Uji Validitas....................................................................................................４２
3.8.2 Uji Reliabilitas................................................................................................ ４２
3.9 Teknik analisis data........................................................................................... ４３
3.9.1 Uji Asumsi klasik............................................................................................４３
a. Uji Normalitas......................................................................................................４３
b. Uji Heteroskedastisitas........................................................................................ ４３
3.9.2 Analisis Regresi Sederhana............................................................................ ４３
3.9.3 Uji T................................................................................................................４４
DAFTAR PUSTAKA..............................................................................................４５
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