Page 180 - Specialised First Foreign Language 2

Physical evidence: The tangible evidence of a service,
including everything which can be seen, touched, smelt
and heard.

Pollution: Harmful effects on the environment as a by-
product of tourism activity. Types include: air; noise;
water; and aesthetic.

port of entry: point at which persons enter a country
where customs and immigration services exist

Positioning: The process of ensuring potential customers

have a desired perception of a product or service, relative
to the competition.

pre- and post-trip tours: optional extension packages
before or after a meeting, tour or convention

pre-formed group: a tour group in existence prior to the

tour, the members of which share a common destination
and purpose

Price elasticity of demand: A measure of the variability
that can be expected in sales when prices are changed.
Unity elasticity would see equal increase in sales to in
reaction to a decrease in price. Inelastic demand would not

change when prices went down or up.

Price elasticity of demand: A relationship between the
changes in prices charged for a good or service (here taken
as hotel rooms) and the change in the amount demanded.

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