Page 12 - The Vanderblue Team's Marketing Presentation 2024

Strategic Marketing Plan

Getting Started
YOUR HOME, OUR MISSION

• Team property walk through
• Pricing strategy with detailed analysis of market competition
• Pre-MLS Matchmaking Strategy allows pricing research,
feedback, and unique exposure.
• Home staging and styling consultation
• Home preparation
• Professional photography and virtual tour/video tour 203.259.8326
• Homeowners Homework VANDERBLUE.COM
• Create personalized property magazine

DOING THE MOST FOR YOU
Live on CT-MLS (Multiple Listing Service)

• Premier online exposure and syndication to hundreds of
Real Estate websites
• Luxury sign installation
• Print advertising campaign
• Online advertising campaign
• Direct mail campaign
• Email marketing campaign
• Bring real estate website online
• Public open houses
• Broker’s tour with luncheon
• Discussion of participation in special events: Home Tours,
fund-raisers, etc...
• Analysis of buyer and agent feedback
• Action plan implementation
• Buyer database targeting
• Social Media Campaigns PREMIERE MARKETING

Ongoing Marketing

We carefully select the appropriate publications and online
outlets to capture the right buyers and get the best results.
Print publications include: The Real Estate Book, Homes and
Estates Magazine, Oceans Magazine, Cottages and Gardens,
Luxe Magazine, Private Air & Luxury Home Magazine, The Key,
specialty and local magazines, local and national newspapers.
We are constantly creating new avenues for our online marketing.