Page 81 - Annual Report_2

TRADE YOUR MARK

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Date 27 May 2021

Rtr. Ravindu Seneviratne

Chairpersons

Rtr. Imesh Balasuriya

Secondary Avenue Education

Maintaining a good website and a blog benefits

a club in many ways. Therefore, blogging and

content writing are two of the most commonly

used concepts by Rotaract clubs in the present

day. "TRADE YOUR MARK" was an online

webinar that was conducted to educate

Rotaractors and non Rotaractors about

blogging and content writing. It was the result

of a timely idea by five Rotaract clubs

islandwide. This project was initiated by the

Public Relations team of the Rotaract District

Steering Committee and hosted by the Rotaract

Clubs of Achievers Lanka Business School,
Many clubs in Sri Lanka have their own blog but

National School of Business Management,
most of them have failed to maintain and

University Alumni, University of Colombo
market it properly. The main reason for this is

Faculty of Arts, University of Peradeniya, and
the limited knowledge that members have in

Uva Wellassa University – Badulla.
these areas. Therefore, the main objective of the

project was to improve knowledge and

understanding of how to properly maintain a

blog and how to market it successfully. To

achieve this goal, Rotaractors were briefed on

blogging, content writing, and google analytics at

the "TRADE YOUR MARK" online webinar. The

session was conducted by professionals in the

field and saw a participation of over 130

attendees on Zoom, and many more watching

on the social media live streams of the Facebook

pages of both host clubs and the Rotaract

District.

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