Page 42 - EBOOK_Jamu: The Ancient Indonesian Art of Herbal Healing
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taken alongside a course of traditional massage to speed up the healing process.


               Who Uses Jamu?
               Practically  every  Javanese  wo  man  and  many  Javanese  men  use  jamu  on  a
               regular  basis.  Jamu  is  recommended  for  anything  from  making  skin  soft  and

               glowing,  to  producing  a  tight  vagina.  It  removes  body  odour—ask  for  a
               deodorant in Java and you are likely to be handed herbal pills. There is jamu for
               “ensuring  harmonious  marriage”  and  one  to  enhance  any  number  of  female
               charms.  A  woman  is  advised  to  drink  Jamu  Kamajaya-Kamaratih  (‘God  of
               Love–Goddess of Love’) before marriage in order to “become a housewife loved
               by  her  husband”.  Judging  by  one  copywriter’s  claim  for  Jamu  Indonesia
               Simona’s Extra Super Venus, no woman should be without it. “It goes without
               saying that every wife desires her husband’s love and attention. But she should
               also  know  that  every  husband  desires  to  see  his  wife  looking  fresh,  neat,
               vivacious,  healthy,  charming  and  fascinating,  even  though  blessed  with  many
               children. If she knows the secret she will not put off taking Extra Super Venus
               from this moment!”






























                     But not only women swear by jamu: men also worry about their looks and

               libido, and jamu is widely used to enhance male virility. Indonesian men may
               well  have  been  amused  by  the  intense  publicity  given  to  Viagra,  the  1998
               ‘wonder  drug’  for  impotence;  they’ve  had  their  own  such  remedies  for
               generations. The number of men who queue for their daily dose of Jamu Laki
               Laki (the ‘Man’s Medicine’, said to keep a man in peak condition) make it one
               of the most popular drinks. There are pills that promise to “create new energy,
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