Page 4 - February 2108
P. 4
Company
Thinking Outside And how will they know that? Well
because we’ve added our brand,
of our Box. our bright blue PolyU shield to let
them
So, when you go outside and you know that inside are the casters 1187 Songs with Love
see a box on your step, in the and wheels that they ordered!
mailbox or on the porch that says in the Title
“AMAZON”, with that swoopy For the present, branded shipping
arrow thingie, does your heart sort boxes will be used for shipments To see all 1187, go to:
of “smile?” that originate in the Arlington, http://www.torontomike.
Texas HQ, but ultimately, like our com/2011/02/1714_songs_with_
Well, sure it does! Because you friends at AMAZON, we think we love_in_the_ti.html
KNOW that box contains some-
thing that you WANT! What does this have to do with
business? Well, nothing.
We wanted to create that same As anyone who knows anything
feeling of delightful anticipation knows, times have changed when
for our customers that AMAZON it comes to how companies ad-
creates, so we borrowed their idea dress their customers. I got this
of announcing right up front and from Sprint a while back. They are
center that THIS box, this one that my cellphone provider, and I truly
they are beholding with their orbs, do love them, but I didn’t know the
is something that they wanted! feeling was mutual :-) The last time
anyone said anything this nice to
me, I said “I do”.
Companies have gravitated away
from the third person speak of
4
