Page 5 - February 2108
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Marketing
“business language” to a far more dertaking some website updates terial handing wheels.
intimate form of address with their to reflect the current state of the
customers. They call it “humaniz- industries we serve, as well as the You probably haven’t noticed that
ing” themselves. It’s very much current state of our product sales. Polly (was this the bird’s name??
like you were talking to a trusted anyone???) has flown south for
friend. So we’ve replaced the 6” black and the winter and been replaced by
gray SuperWheel on the P&H web- the PolyU shield that has been fea-
What does this all mean? Who site homepage with our top selling tured on our products since who
knows? I just wanted to fill up this 5” blue and gray wheel. knows when. We were holding our
space and give you this link to breath to see if anyone noticed,
AT&T’s hysterical add campaign. You may notice in the next few but so far, NO ONE HAS. So, we
https://www.youtube.com/ weeks that we have some other figured we’d tell you and see what
watch?v=6Bm9JchkUvo&fea- changes going on to the home you think about it.
ture=youtu.be page, as the red, all plastic carts
are not a staple at Target anymore. We will be updating some other
New blue news: In line with our 2018 laser focus pages on the website to make
on material handling products, we them better reflect that way that
Website are replacing them for the present we do business, and communicate
with a photo of the flat dollies in our unique value proposition to
As we may have mentioned last use at Sam’s that are equipped our customers. You know....the
issue, or maybe not, we are un- with the P&H 2” blue and tan ma- ones we love. :-)
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