Page 3 - June 2015 Forward Motion
P. 3
ff
M
MARKET
TESTING
SALISBURY, NORTH CAROLINA
Hailey Lewis and Erin Cook
pictured with carts that will
be test vehicles for P&H
products.
FIELD PRODUCT FOOD LION STRATEGY Contributed by Jesse Peltier
TESTS FOR FOOD LION
In March, Frans Muller, the CEO Delhaize plans to roll out the
P&H and Unarco’s products of Delhaize Group, announced format to 30 more stores in Wilm-
will be joining those being that the company would be ington, N.C., and the rest by
tested as a part of the Food rolling out its “easy, fresh and af- October in the Greenville, N.C.,
Lion customer experience fordable” Food Lion strategy and area. Each store will have dif-
preference. Jesse Peltier re- concept to 76 stores. The pilot ferent combination of features
ported that P&H wheels will started in December in Concord, to help the company test what
be tested on Unarco’s carts N.C. The store has a new layout aspects resonate with custom-
in Salisbury, NC. with components that include a ers. Delhaize will look at whether
produce room, a revamped fresh features will be rolled out to 500
FOOD LION HISTORY meat section and self-service Food Lion stores that are in need
deli. of regular maintenance.
Food Lion is a Belgian-Amer-
ican grocery store company
headquartered in Salisbury,
North Carolina, that oper-
ates more than 1,100 super-
markets in 11 Mid-Atlantic
and South Atlantic states.
Food Lion has 48,000 em-
ployees.
2014 POWER 50
RETAILERS NO. 6
Frans Muller
President and CEO
Delhaize Group
Key Development: Appointed
CEO of Delhaize Group last fall.
What’s Next: Roll out “easy, fresh
and affordable” strategy to 76
Food Lion stores.
Hans Mueller
M
MARKET
TESTING
SALISBURY, NORTH CAROLINA
Hailey Lewis and Erin Cook
pictured with carts that will
be test vehicles for P&H
products.
FIELD PRODUCT FOOD LION STRATEGY Contributed by Jesse Peltier
TESTS FOR FOOD LION
In March, Frans Muller, the CEO Delhaize plans to roll out the
P&H and Unarco’s products of Delhaize Group, announced format to 30 more stores in Wilm-
will be joining those being that the company would be ington, N.C., and the rest by
tested as a part of the Food rolling out its “easy, fresh and af- October in the Greenville, N.C.,
Lion customer experience fordable” Food Lion strategy and area. Each store will have dif-
preference. Jesse Peltier re- concept to 76 stores. The pilot ferent combination of features
ported that P&H wheels will started in December in Concord, to help the company test what
be tested on Unarco’s carts N.C. The store has a new layout aspects resonate with custom-
in Salisbury, NC. with components that include a ers. Delhaize will look at whether
produce room, a revamped fresh features will be rolled out to 500
FOOD LION HISTORY meat section and self-service Food Lion stores that are in need
deli. of regular maintenance.
Food Lion is a Belgian-Amer-
ican grocery store company
headquartered in Salisbury,
North Carolina, that oper-
ates more than 1,100 super-
markets in 11 Mid-Atlantic
and South Atlantic states.
Food Lion has 48,000 em-
ployees.
2014 POWER 50
RETAILERS NO. 6
Frans Muller
President and CEO
Delhaize Group
Key Development: Appointed
CEO of Delhaize Group last fall.
What’s Next: Roll out “easy, fresh
and affordable” strategy to 76
Food Lion stores.
Hans Mueller
