Page 103 - Waiter-Learner Manual (ENGLISH).indd

MODULE 8: MARKETING AND TRENDS

when
3. Being prepared to make suggestions to the guest, when
appropriate
r even
4. Enquiring whether the guest requires anything else, or even
o
more proactive, offering additional items like dessert, ,
t
another glass of wine etc. (when appropriate)
Menus

The menu itself promotes the products of the restaurant.
Use of pictures, photographs and attractive
descriptions can greatly encourage sales.

Displays

The way that food is displayed on for instance
a buffet table, a selection counter, salad bar etc., can be used to encourage sales:

1. The counter/area should be clean and tidy
2. These food items should be fresh, attractive and colourfully laid-out.
3. The counter should appear full, yet not overcrowded.

An attractive display will encourage sales, while and untidy or poorly presented counter/
area may actually discourage sales. This also counts for bar areas.

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