Page 105 - Waiter-Learner Manual (ENGLISH).indd

MODULE 8: MARKETING AND TRENDS

Some other examples may include:

Logos

Logos are signs or symbols representing the name of the restaurant. Many of the standard
restaurant items, such as crockery, napkins, placemats, bills and packages items like
sugar may be used to promote the restaurant by having a logo printed on these items.

Posters

Within the restaurant, the reception areas and on the
counters, posters may be used to advertise special dishes
or draw guests’ attention to new products. Posters may be
used to aid the guest in making a choice before placing an
order.

Table cards

Table cards are placed on the
tables where guests will eat
the food, to inform the guests
of special dishes, offers and
vents. These must be replaced
frequently in order that they
are kept up to date and do not
become tatty.

Table mats

The paper mats that are placed on the table or on the
tray holding the guest’s meal may be illustrated with a game or general knowledge
information. The mats are often printed in stets of illustrations, encouraging guests to
return to collect the rest of the set.

8.2 Trends in food and beverage operations

The consumer is king in today’s world and this fact is driving change within the food
service industry. A number of trends have been identified both in
i
h
c
guest behaviour and changes to food service outlets which impact mpact
on today’s food and beverage operations.
Guest Trends

neral
• There is an increase in healthy eating by the general
e to
public. Linked to this is the increasing importance to
ble
today's consumer of simple, local and traceable
n-
foods and the rising demand for organic, safe, non-
genetically modified foods.

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