Page 104 - Waiter-Learner Manual (ENGLISH).indd

FOOD AND BEVERAGE SERVICE - LEARNER'S MANUAL

Positioning

The positioning of food counters and bar area may also be used to encourage sales. They
should be located where they can easily be seen from the entrance to the restaurant.
Lighting above the counter (or in the area) may be used to attract and focus attention
on the food and drink available.

Catering for children

Some restaurants make special effort to cater for children and families, providing high
chairs, bibs and non-spill drinking cups. The menu often offers a choice of children’s items
consisting of smaller portions of items from the adult menu and sometimes additional
children’s favourites.

Puzzles and games may be provided to amuse children and a play area may be set
aside visible to parents while they are eating.

Special Events

Some restaurants help organise special celebrations for occasions.
These may be private events, such as birthday parties, or a special
menu at Christmas or Easter. The restaurant may provide a host/
hostess to entertain, and include games and presents for all the
guests.

• Coupons: these are printed with some special offer to
motivate the guest to return to the restaurant for a further
visit, for example, three meals for the price of two, or try a
particular product, such as a large size drink for the price of
a small one, etc.
• Premium gifts: these are gifts which are usually offered
to children in the expectation that they will persuade
their parents to take them to the restaurant to receive the gift, for example
MacDonald’s happy meal with gift. The gifts frequently include hats, games
and toys. Large soft drink glasses printed with cartoon characters are another
popular premium gift. The gifts are usually printed with restaurant name or logo.
• Gift certificates or vouchers: these are used mostly by chain restaurants. The
guests buy the certificates to give to friends and relatives, who can then
receive, without costs to themselves, food and drink items up to the value of the
certificate from any one of the restaurant outlets.

8.1.2 Promotional material

These are often called point-of-sale
promotion. Chain restaurants often use the
same promotional ideas at all their outlets,
for example, giving away hats to children.

104