Page 6 - ASSESS RESOURCES FOR INTERACTIVE MEDIA PRODUCTION

• The development by NV Philips of optical digital technologies built around the compact
disk (CD) in 1979 is also another leading element in the interactive media development

as it raised the issue of developing interactive media.
[2]
All of the prior elements contributed in the development of the main hardware and software
systems used in interactive media.

Advantages

Effects on learning

Interactive media is helpful in the following four development dimensions in which young

children learn: social and emotional, language development, cognitive and general
knowledge, and approaches toward learning. Using computers and educational computer
software in a learning environment helps children increase communication skills and their

attitudes about learning. Children who use educational computer software are often found
using more complex speech patterns and higher levels of verbal communication. A study found
that basic interactive books that simply read a story aloud and highlighted words and phrases as
they were spoken were beneficial for children with lower reading abilities. Children have

different styles of learning, and interactive media helps children with visual, verbal, auditory, and
tactile learning styles.
[6]

Intuitive understanding
Interactive media makes technology more intuitive to use. Interactive products such as
smartphones, iPad's/iPod's, interactive whiteboards and websites are all easy to use. The easy

usage of these products encourages consumers to experiment with their products rather than
reading instruction manuals.
[7]

Relationships

Interactive media promotes dialogic communication. This form of communication allows
senders and receivers to build long term trust and cooperation. This plays a critical role in

building relationships. Organizations also use interactive media to go further than basic
marketing and develop more positive behavioral relationships.
[8]

Technologies for implementation

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