Page 30 - Valor Presentation for Baxter Fain

SALES & MARKETING SERVICES

• Market Research

• Identify, visit and analyze hotel competitive set

• Review/analyze trend reports for market and comp set
• Identify opportunities and threats in the market

• Sales & Marketing Plan

• Hotel/market specific pre-opening sales & marketing plan with KPI’s

• Covers all aspects of pre-opening needs as well as post-opening

• Includes S.W.O.T, comp set comparison, S.M.A.R.T action plans

• Detailed sales, marketing, social media and advertising plans

• Vanity website development (brand dependent) and hotel collateral (digital and print)
• PR plan

• Architectural and lifestyle photography plan based on needs

• Staffing guidelines and talent acquisition

• Positioning and market segmentation development/strategies

• Community involvement and guest service initiatives

• Pre-Opening/Operating Sales & Market Budget

• Develop comprehensive pre-opening budget that ensures a successful hotel launch
• Based on unique property/market needs and Valor best practices

• Leverage Valor Hospitality economies of scale where available