Page 32 - Valor Presentation for Baxter Fain

SOCIAL MEDIA, PR & DIGITAL MARKETING

Content Marketing
• Email Campaigns
• Measurable, targeted messages to engaged audiences
• Social media strategies
• Implement plans for each property, improving communication and fostering content

• Marketing funnels
• Awareness, consideration, conversion
• Influencer marketing
• Inviting social media influencers to property events to promote properties on social pages
Public Relations (PR)
• Positioning
• Strategically position property as category leader through articles, industry awards and hotel-focused press coverage
• Philanthropy
• Create property philanthropic initiatives to help those in need (reinforcing our Culture and Values)

• Influence
• Expand influencer marketing through social takeovers, partnered giveaways, meet and greets and special events
• Reactive
• Utilize news stories as opportunities to reinforce what makes the property unique
Digital Marketing
• Multichannel marketing
• Video marketing, email campaigns, regional coverage
• Thought leadership & Brand advocacy
• Editorials, business publications, media interviews
• Influencer marketing, social UGC, referrals
• Search Engine Optimization (SEO)