Page 37 - Microsoft Word - Hot Shots CIM Version 1.9.2 Final

Average game length (hours).

Peak Hours Off-Peak Hours
Monday to Thursday 2 1.5

Friday to Sunday 2 1.5

Seasonality – Percentage of footfall of busiest month (August).

July August September October November December

95% 100% 87% 75% 70% 74%
January February March April May June
58% 62% 64% 74% 79% 84%

Every person playing will be required to pay £10 (inclusive of VAT) for annual
membership. This will be discounted in their first year via a reduction in bay rentals, so
income from this is accounted for from the second year of operation onwards.

Percentage of footfall assumed to be repeat business.

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

18.99% 24.65% 30.77% 33.33% 41.67% 42.86%
Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

43.30% 45.45% 49.22% 54.84% 58.33% 63.64%

Month 13 will be 67% and from Month 14 onward, the percentage of visitors assumed
to have visited before is 70%.

FOOD AND BEVERAGE INCOME

With regard to Food & Beverage Income, we have, obtained data regarding 6 local large
volume Food & Beverage Operations who are out of the City Centre of Newcastle. We
have also obtained separately and independently prepared projections for a BigShots
Centre in Harrow, which contains data for the TopGolf operation in London.

We obtained the annual beverage volume in brewers barrels, from which we estimated
an annual spend based on the current spend of the STR Enterprises Group. We applied
the gross profit % from these projections to this spend to estimate an annual income
from beverage sales.

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