Page 4 - GIADA-August-2018-Final

ON THE MARK

MAXIMIZE YOUR
ADVERTISING
Convention Recap EXPOSURE!

The GIADA Convention was held July 12-14 in Savannah, GIADA also offers options for
GA, and it was truly amazing! From the golf tournament, advertising on our website and
casino night and industry’s best vendors, trainers and in our digital publications!
speakers to the banquet, children’s club, hospitality suite _________________
and keynote speaker Herman Cain, there was something for
everyone to enjoy. ADVERTISER INDEX

Friday’s training was world-class. Dealers learned how to
make their business stronger and customer service more 63 ADESA Atlanta
seamless. Several speakers gave in-depth insight on subjects 46 .Auto/.Car/.Cars
including the most effective digital marketing, separating 8 A.R.A. GPS
your dealership from the competition and targeting 40 ASC Warranty
customers you’re looking for. Speakers also gave insight on
GIADA PRESIDENT how to relate and sell to today’s buyers. 13 Autoniq
Lee Cavendar 43 AutoTrader
Cavender Auto Sales Herman Cain was electrifying. He spoke on accepting the 19 BMWGroupDirect.com
CEO position of Godfather’s Pizza in 1986. Mr. Cain also 9 Carolina Auto Auction
explained how he discovered his management theory of 42 Charleston Auto Auction
W.A.R.: Working on the right problem, Asking the right questions, and Removing 55 Counselor Library
barriers that impede progress toward the ultimate goal. Afterward, he took questions 39 Dealership Capital Partners
and photos. 18 Diamond Warranty Corp.
9 Frazer Computing Inc.
After a day of training, it was off to the Trade Expo. Over 50 exhibitors assisted with 49 GIADA Legal Resources
technology, information, capital and the professional support necessary to operate a
successful independent automobile dealership in today’s market. 53 GIADA Store
IBC Manheim Atlanta
During the banquet, it was easy to see why Georgia is the largest independent automobile BC NextGear Capital
dealers association in the U.S.A. Naomi Sanders, Sarah Sargent and Daniel Sutphin were 25 Oakwood's Arrow Auto Auction
each awared $4,000 scholarships to help pursue their dreams of higher education. A few 22 People's Financial Corp
GIADA members’ hard work was acknowledged including D.J. Harrington, Dennis Pope 52 ProGuard Warranty
and more! The GIADA Auxiliary did a fantastic job raising money for charity through a 24 Rawls Auto Auction
raffle and silent auction. 62 Reeves Insurance
41 Ron Widener
Toward the end of the banquet, the yearly transition of leadership was announced. This 45 Southeastern Auto Auction
year’s officers and auxiliary were sworn in, including myself for the next 12 months.
However, there were additional changes as Paul John stepped down to accept a position 12 TradeRev
with our National Association. Paul is a great friend to me and all of GIADA and he’ll 50 TrueCar
leave the association stronger than he found it. Amy Bennett will take over as the 3 UPS Savings Program
Executive Chairman of GIADA. With her hard work and dedication, she will lead us to 47 vAuto
continue to be the largest independent automobile dealers association in the country. IFC Wayne Reaves Computer
Systems
I wish everyone happy selling!
Lee Cavender To advertise in GIADA's monthly
magazine, please contact
Jordan Head, 770-745-9650.

2 | GIADA Independent Auto Dealer AUGUST 2018