Page 7 - GIADA-August-2018-Final

CONVENTION HIGHLIGHTS

Herman Cain Serves as the Keynote

Speaker at the 2018 GIADA Convention

By Jordan Head, Marketing and Public Relations Manager at GIADA

On July 13, all eyes and ears were open
as Herman Cain, business man, advocate
and radio talk show host, took the stage
for dealer training during the 2018
GIADA Convention & Expo. Cain was
greatly received by a large crowd of
dealers, GIADA members and industry
executives at the Hyatt Regency Savannah
in Savannah, GA.

Cain spoke on a plethora of topics
including his humble upbringing,
corporate success, marketing and small
business. Kim New, owner of Style Auto
Broker and Style Financial Acceptance
and GIADA executive committee member,
said she enjoyed his speech due to the
valuable information she received from it.

“Herman Cain was charismatic and his
speech was dynamic,” said New. “One of
the most memorable parts of the speech
was when he said he found a marketing
book on a plane, read it and took excerpts
from it. He accredited that book to a lot of
his success. That impressed me so much
that I bought the book he referenced.
I thought, ‘I have to read what he read
because I’d like to emulate greatness.’”

Another focal point in his speech was his
guiding principles of success. According
to Cain, these principles aim to help
individuals in their journey toward their probability including closing a portion
goals and dreams.
of the company's restaurants, firing
approximately 300 - 400 people and
“The guiding principles of success include cutting unnecessary expenses such as Herman Cain. He is so personable and I’d
asking the right questions, working on toppings and salad bars. like to be like that.”
the right problems, removing barriers,
listening and focusing on results,” said Cain compared this theme of “cutting On behalf of GIADA, we’d like thank
New. “A lot of times, we get hung up on the costs” to the decisions used-car dealers Herman Cain for taking time to serve as
small things and we’re quick to lose focus. and small-business owners have to make our keynote speaker and offering such
You definitely have to stay the course and daily. invaluable information during the 2018
work on the right problems.” GIADA Convention and Expo.
“Everything he spoke about resonates with
During his tenure as the CEO of God our industry and everyday life,” said New. For more on Herman Cain, visit http://
Father’s Pizza, Cain made several changes “It was truly an honor to meet and talk to hermancain.com. n
that helped return the company to

GIADA Independent Auto Dealer AUGUST 2018 | 5