Page 12 - GIADA-August-2018-Final

CONVENTION HIGHLIGHTS

It was a Real Trade Show

By D.J. Harrington

That’s right! The 2018 GIADA Convention Dealers Socket and TradeRev also gave beautiful diamond watch. That was the
& Trade Expo had a great turn-out. away a Yeti Cooler. TradeRev graciously company that played the video of the good-
Everyone involved participated in the sponsored the Hospitality Suite and gave looking person at their booth all night (The
convention’s overall success. Herman away socks. Everyone needs a pair of socks! good looking person being me, of course).
Cain, radio personality and former CEO
of Godfather’s Pizza, spoke for an hour and
during that time, we watched a wonderful,
informative presentation. Herman’s
delivery was smooth and very easy to listen
to. He focused on things we could work on
to make our industry successful.

Right after Herman finished speaking to
dealers and exhibitors, we went down to
River Walk where 53 exhibitors shared There were other giveaways too. Mark
information to Georgia dealers. Pictures Brunn, from ADESA Atlanta, also gave
really tell the story, but I’d like to thank away a Yeti Cooler. Dealer Agency Services
companies like ProGuard Warranty for gave away a beautiful basket filled to the
giving away a gigantic flat screen TV. brim with wonderful items. What a nice
Thank you! gift for just stopping by their booth!

Every year, ASC Warranty gives away a
beautiful Yeti Cooler and this year was no
different. They also helped with the Silent
Auction for Auxiliary. Not to be outdone,
Donnie Bazemore, General Manager of
Southeastern Auto Auction, gave away an
IGLOO Cooler and a $250 off buyer fees
coupon. The winning dealer was David
Johnson of Cherokee Auto Group.

Bill Neylan of TRS - Tax Max gave away a
$100 bill (cold cash) at his booth. Speaking
of cash, Stars GPS gave out $5’s, $10’s and The good people from AutoZone had a
$20’s all night when visitors threw darts at golf promotion. Selly Automotive’s Zach
their booth. What fun that was! I’ve got to Klempt, who spoke earlier that day during
get better at throwing darts! I’ve learned dealer training, gave away a selfie stick.
that some dealers know how to throw darts
and some don’t. Royal Administration, I’d be remised if I didn’t tell you about
who sponsored the great Herman Cain, Diamond Warranty Corp. Sam, Jim and
had Lyft at their booth. They gave away a the Diamond Warranty team gave away a

10 | GIADA Independent Auto Dealer AUGUST 2018