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5 Strategies to Recruit More Diverse

Employees at Your Dealership

BY PROFESSIONAL MOJO

he automotive industry is evolving, and so should your candidate placements, and post on social media platforms.
dealership. With a diverse customer base, your sales By widening your search, you increase the chances of finding
and managerial team should reflect that diversity, as talented individuals from different backgrounds who will bring
Twell. Recruiting and retaining diverse employees can fresh ideas to your dealership.
give your dealership a strategic advantage, higher profits, and
increase employee retention. 4. Develop an Inclusive Employer Brand
Create an employer brand that showcases your commitment to
1. Leverage Your and Your Current Employees’ Referral Networks diversity and inclusion. Social media is a great way to highlight
One of the best resources for finding more diverse candidates is your company’s values, policies, and initiatives that promote
through current employee referrals. Encourage your employees diversity. Highlight your employees and offer testimonials from
to identify and refer candidates from diverse backgrounds. diverse employees to attract candidates who are looking for
Incentivize referrals and create a culture that values diversity diversity in the workplace.
and inclusion.
5. Create a Pipeline
2. Reach Out to Diverse Community Organizations Partner with schools, community organizations, and diversity-
To attract diverse candidates, build relationships with focused programs to connect with candidates from different
organizations that represent and support underrepresented backgrounds. Internships, co-op programs, and mentoring
groups in the automotive industry. Collaborate with these opportunities are great ways to nurture talent, provide a valuable
organizations to create internships, job postings, and job fairs to work experience and create a pipeline for future employee needs.
connect with diverse talent.
Diversity and inclusion are not just buzz words. Dealerships
3. Think Outside the Recruiting Box benefit from cultivating diverse employees who are more
Don’t limit your search to traditional recruiting sources. Look representative of the communities around them.
beyond the automotive industry and explore nontraditional
areas to find diverse candidates. Reach out to local chambers of Ready for more strategies to grow your dealership?
commerce, talk to recruiting companies that specialize in diverse Visit https://msiada.org/membership and join today! n

12 | MSIADA MISSISSIPPI DEALER Q4 2023