Page 7 - MIADA-Q4 2023

RANK OVER DISTANCE
A UC TION DIREC T OR Y

Assuming your vendor is focusing on the
low-funnel keywords, they’re probably TUESDAY Dealers Auto Auction (Memphis)
showing off where you rank for those Adesa Memphis 2560 Rental Road
keywords. A rank report shows the 5400 Getwell Rd., Memphis, TN 38118 Memphis, TN 38118
keyword being measured and where on 901-365-6300 901-480-4250
Google you rank. They also typically show 9:00am Dealer Sale 9:00am Dealer Sale
how that rank has improved over time, adesa.com dealersauto.com
but they usually don’t say anything about Dealers Auto Auction (Huntsville) Dixie Auto Auction
where (geographically) you rank. 26125 US Hwy. 72, Athens, AL 35613 15673 Highway 8 West
256-232-0201 Grenada, MS 38901
That’s right, where you rank is as important 9:00am Dealer Sale 662-226-5637
or more than how highly you rank. This is dealersauto.com 6:30pm Dealer Sale
because ranking at your store’s location dixieautoauction.com
is comparatively easy, and ranking even Dealers Auto Auction (Jackson)
five miles away is exponentially more 1657 Old Whitfield Rd., Pearl, MS 39208 Insurance Auto Auction
difficult. Google changes the ranking order 601-956-2700 100 Beasley Road, Jackson, MS 39206
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dramatically and over distances as little as dealersauto.com 601-956-2787
a fraction of a mile, based on where the 9:00am Dealer Sale
iaai.com
consumer was when they performed the Louisiana’s 1st Choice Auto Auction
search. In other words, you likely rank 18310 Woodscale Rd. Dealers Auto Auction (Mobile)
number one for “Car Dealers Near Me” Hammond, LA 70401 3030 McVay Drive
if you search at your store, but you’re not 985-345-3302 North Mobile, AL 366606
even on page one for that keyword if you 8:30am Dealer Sale 251-338-7653
search from a mile away. lafcaa.com 9:30am Dealer Sale
WEDNESDAY dealersauto.com
Long Beach Auto Auction Manheim Mississippi
8494 County Farm Road
There are objective ways to audit your Long Beach, MS 39560 7510 US Highway 49
rankings over distance rather than just at 228-452-2030 Hattiesburg, MS 39402
your own location. There are free tools you Noon Dealer Sale 601-269-7550
9:00am Dealer Sale
can use to check this yourself, but your lbaa.com manheim.com
SEO partner can easily do this for you.
Tupelo Auto Auction Shoals-North Alabama Auto Auction
The key to organic growth is a strategy 717 Westmoreland Dr.,Tupelo, MS 38801 651 Fairground Road
based on low-funnel keywords, which 662-841-0622 Muscle Shoals, AL 35661
produces ranking improvements not just 5:00pm Dealer Sale 256-381-2745
on your lot but at the population centers tupeloautoauction.com 5:45pm Dealer Sale
and competitor locations that matter to Manheim New Orleans snaaa.com
your bottom line. 61077 St Tammany, Slidell, LA 70460 FRIDAY
985-643-2061
BOTTOM LINE 9:00am Dealer Sale Oak View Auto Auction
13451 Florida Blvd.
manheim.com Baton Rouge, LA 70815
Traffic is down in spite of those rosy vendor 225-272-5139
reports because they’re not showing you THURSDAY 10:00am Dealer Sale
the full picture. Your SEO service hasn’t ABC Baton Rouge oakviewautoauction.com
stopped working… It never worked to 3960 Blount Rd., Baton Rouge, LA 70807
begin with, and you’ve just been riding 225-778-3737 Jackson Madison County Auto Auction
the market tide. When the market is good 9:00am Dealer Sale 38 Graves Loop Rd
auctionbroadcasting.com
it feels like you’ve gained. When it pulls Medina, TN 38355
back, so does your search traffic. Challenge Adesa Little Rock 877-554-4500
your vendor to prove more tangible gains 8700 Highway 70, North Little Rock, AR 72117 9:30am Dealer Sale
against the current market. Those gains are 501-945-2444 jacksontennesseeautoauction.com
possible, but most SEO in automotive is 9:00am Dealer Sale
just snake oil. n adesa.com

MSIADA MISSISSIPPI DEALER Q4 2023 | 7