Page 45 - STJ VOL 3 FINAL_Neat

Technology
Technology

the challenges However, today’s popular iPod portable
posed by music player can store nearly 10,000 songs
technologies is in a device of a miniature size.
ease of reproduction. Source: https://whatsappbrand.com/
Once work is reduced Typical Infringement Actions in Digital
into digital form, it can era
be reproduced rapidly, • Use of any technology or
at little or no cost, and information used for circumventing
without any loss of quality “anti-piracy measures” or other
or form. Each copy, in technical protection measures.
turn, can be further • Acts of downloading
reproduced, without any music and applications from
loss of quality. In this the internet without prior
manner, a single copy of permission from rights holders
work in digital form can • Sharing content online
meet the needs of millions of without prior permission from
users. This has been made possible rights holders
by computers and the internet. • Installing
Ease of Dissemination: The emergence applications or programmes
of global digital networks allow the without permission or
rapid, worldwide dissemination of license from the owners.
works in digital form. Like broadcasting, • Social media as a
digital networks allow dissemination to marketing tool
many individuals from a single point. • Social media
Recipients on the network also engage marketing includes
in further dissemination of the work, • a wide variety
which can cause the work to move at of activities. However, it
a geometric (sometimes called “viral”) has a singular purpose: to
rate. generate business through
Ease of Storage: Digital storage is internet sites.
compact, and it gets more compact
with each passing year. Source: http://www.ox.ac.uk/
More quantities of material news/
can be stored in a smaller
and smaller amount of Social media marketing is the
space. In the 1990s, CDs, use of interactive websites to
which can store over 600 promote services and products.
megabytes of data, were Unlike traditional one-way
perhaps the predominant advertisements, social media sites
form of digital storage permit consumers the ability to
used by commercial converse directly with the advertisers
pirates for storing entire as well as endorse or denounce
libraries of computer products and services on their own.
programs or sound Social media marketing aims to create
recordings with content that attracts attention and
aggregate retail encourages readers to share it with their
values in the social networks.
millions of However, there are risks associated with online
dollars. platforms; despite the easy entry into the field,
many users of social media are not aware of the
enormous legal risks involved in their online
activities. These risks include violating national
advertising, copyright & privacy, securities,
trademark, and tort laws such as defamation.
Author: Bright CHALWE- (Innovation and
intellectual property strategists).

45
45