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44. House Count: The total guest occupancy of a hotel at any given moment.
45. House Manager: The manager underneath the General Manager in ranking

that is responsible for an individual hotel, unlike the General Manager–who
covers more than one
46. Incentive Fee: A highly negotiated management fee provided to the manager

based on incremental profitability and manager’s operational expertise
47. Incentive Travel: A prized or rewarded trip to stimulate the productivity of
employees
48. Intelligent Hotels: Hotels that use state of the art technology to run

operations.
49. Intranet: A private computer network using Internet to securely share part of

an organization’s information within itself.
50. Island Booth/Stand/Exhibit: Aisles are created on all four sides of the booth,
stand, or exhibit.
51. JD Power: A company that conducts guest satisfaction surveys.

52. Lanai: A room that has a balcony or patio with an overlook of water or garden
53. Length of Stay (LOS): Total nights that a guest spends with a hotel.
54. Look-to-book ratio: Rate of traffic that looks at a listing on a website

compared to the number that book.
55. Market Parity: The process of assessing your product or service contribution
against a competitor set to define your market price and confirm

competitiveness.
56. Mattress Run: A traveler who is staying a number of nights in order to rack
up points for their frequent stay program specific to that hotel chain.

57. MICE: Industry acronym for Meetings, incentives, Conference, & Exhibitions.
58. Minimum Acceptable Rate (MAR): Lowest rate that a hotel will accept from a
group, determined via displacement analysis.
59. Net Rate: A hotel rate given by travel agents and tour companies that can be

marked up and sold at a higher rate to the end Guest.
60. No-Show: Term for reservations where the confirmed party does not show up
without contacting the hotel to cancel or change.

61. Offsite: A company meeting or function that occurs off company grounds and
requires external space.
62. OTA: Acronym for Online Travel Agent/Agencies such as Expedia.

63. Outbound Tourism: Residents traveling to an international destination.
64. Partition: Portable wall or barrier that is wheel-mounted and can be used to
divide a large space into smaller spaces.

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