Page 10 - AV Presentations - Student Textbook

Study Section 2: The Psychology of Visual Content

2.1 Connect

Psychology is the scientific study of the human mind and human behavior. Using science, we
can see how visual aids affect the learning process one way or another. And this science also
studies how shapes, colors, and design affect a person’s response to information you are
presenting. Understanding the psychology of how a person looks and responds to what he
sees is valuable in knowing how to design graphics and other visual aids that will enhance
the lesson we are trying to teach. Sounds interesting, uh? Let’s learn….

2.2 Objectives

1. The student should be able to explain how visual aids affect the learning process.

2. In designing visual aids, the student should be able to explain the Fibonacci sequence

3. The student should be able to explain the importance of the rule of thirds.

2.3 What you should know about the Psychology of Visual Content

(https://venngage.com/blog/marketing-psychology/)

Why should you care about applying visual content in your teaching or sermons?
• Colored visuals increase people’s desire to read content by 80%.
• Content with images increases a view rate by 94%.
• Posts with images produce 180% more engagement.

(https://www.quicksprout.com/the-ultimate-guide-to-creating-visually-appealing-content/)

9