Page 11 - AV Presentations - Student Textbook
P. 11
And now, for the most interesting part:
“What makes people love visual content, and how can you use this love
to take your sermon or lecture to the next level?”
People are visually-oriented: 90% of information transmitted to our brain is visual, presentations with
visuals are 43% more persuasive, and 65% of us are visual learners.
In fact, 93% of all communication is nonverbal. Visuals attract our attention, enhance our emotions, and
affect our attitude.
• Our brain processes visuals 60,000 times faster than text.
• 40% of people respond better to images than text.
• 50% of our brain is active in visual processing.
Visual content drives engagement like crazy, and this is nothing but simple psychology.
(https://blogs.msdn.microsoft.com/alchemist/2016/03/21/decoding-idea-submission-round-for-imagine-cup/)
Do you need any more reasons to dig deeper into the psychology of visual content to understand how
to apply it to your visuals used to support your teaching?
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